Peyek is one food that is quite popular. In addition to crisp and savory dent that has some of these variations
can be enjoyed as a snack or as a substitute for crackers complementary
side dishes.This dent in the group frying. Made from wheat flour mixed with water to form a thick paste, then
seasoned, and given fillers, such as peanuts, soybeans, anchovies,
shrimps and many more according to taste.Although it looks like the food is simple and easy to
find anywhere, but the dent still have considerable business
opportunities mejanjikan as additional income.
Therefore my mother tried this dent business. My mother used to make a dent degan variations are like: peanut,
shrimp, soy dll.karna consumers prefer the taste of other nuts, my
mother made a dent now dominant peanut flavor.
Peyek also have advantages and disadvantages among other things:
Advantages
Peanut brittle can be enjoyed as a snack or meal complement, substitute crackers.
Deficiency
Brittle easily mlempem or not crisp anymore if the packaging is less dense. Then the price of the basic ingredients that can not be expected to also be one of the business constraints.
Make a dent with quality ingredients, as well as good production process. In order for consumers to feel the difference dent my mother with another dent, and further improve product quality.
How to make:
1. Place the flour in a small bowl
2. Spices diuleg (ie refined)
3. Dilute with water / coconut milk
4. The dough should be moderate, not too viscous / liquid
5. Pepper the sliced oranges
6. spoonful after spoonful fried in oil that has been hot, do not use cooking oil, causing a dent lot / not crisp.
Cassava chips is a snack that is loved by almost everyone. With
the abundant supply of cassava in Indonesia, coupled process of making
cassava chips are relatively easy to make some entrepreneurs go into
business enterprises cassava chips, as well as my mother is interested
in the business ini.akhirnya my mother decided to try to make this
cassava chips, and tertanyata really much loved.
In an effort to cassava chips does not require any special skills. The
only really need to understand how to choose cassava which has good
quality as well as the technique of making cassava chips. For starters, cassava chips business does not necessarily need a big capital, my mother was not afraid to start this business. My mother started to make cassava chips original flavor of the salty taste of savory and sweet spicy flavor.
Business costs dent and cassava chips per day:
- Initial Capital Rp. 120,000
- Raw materials dent
> Flour brand rose 2 kg Rp. 22,000
> Spices Rp. 10,000
> Peanuts Rp. 5000
- Raw materials cassava chips
> Cassava 5 kg Rp. 10,000
> Spices Rp. 6,000
- Gas Rp. 15,000
- Plastic Rp. 10,000
- Cooking oil 2 kg Rp. 30,000
- Other costs Rp. 2,000 +
Total Rp. 110,000
Profit / (loss) net income = income + dent cassava chips - costs
= Rp. + Rp.60.0000 100,000 - Rp. 110,000
= Rp. 50,000
Price 1 packet dent Rp. 1,000
1 packet of cassava chips price Rp. 1,000
Cassava chips Ingredients:
Fresh cassava with large size and contents white
Garlic
Salt
Lime betel
Water
The oil for frying
How to make:
Peel cassava and then rinse thoroughly
Thinly sliced cassava that had been washed so that when fried not hard. Set aside.
Garlic puree and then input into a container of water, then add salt to taste and whiting.
Marinate thinly sliced cassava-cassava had been in it for at least 1 hour to allow the flavors to infuse. Drain.
Prepare fritters frying in considerable numbers, preheat.
Fry until the color outskirts of cassava cassava brown, then remove from heat.
Once cooked cassava chips be ready to eat. If you want a different flavor, you can add additional seasoning other
condiments such as salt, sweet or spicy seasoning spices ready to use
with many other flavors.
How to market:Marketing can be done in several ways:
1.Kemasan Interesting, with packaging that is different from the others.
This will give you ideas on new customers to sample the food dijual.dan leave
2. Taste Delicious and Khas
3. Provide Sample
4. through Communication and Promotion.
All
types of businesses should be communicated both to the target
pasar.membuat simple brochure that contains the type of snacks that are
sold, the price, which could be a place to buy food is sold and also the
number hp / telpon.bisa also through the website, facebook or other
networks. Introducing the product to the public and offers on-vendor environment around the house that sells snack / snacks
5. Give customers a discount on the purchase of over weeks to 25 or 50 packs.
6. If the business / business is already well advanced, do a broader marketing, such as the mini market or supermarket.
7. accept orders for various events, such as event / day of Eid, khajatan etc. And provide services memorable to everyone who ordered snack products we make. The service was good and impress customers will encourage the formation of a loyal customer. At the end of loyal customers is what will help spread the product or business is developing positively. Thus the promotional strategy will go well.
Give a little frosting on products sold to fit the existing moments.
Feasibility study
is one of those things must be done before we start a business. Why? Let us know in advance what the business terms of the feasibility study. Feasibility
study is research relating to various aspects of the projects and
businesses both in terms of legal, social, economic and cultural aspects
of the market and marketing. Do not forget to also look at the technical aspects and technology, management and finance. Well, the study itself used to make the right decision whether a business project will be carried out, delayed or even not so.
The purpose of this feasibility study course is to minimize losses. What-what's included in the feasibility study
there are several points related to the feasibility study:
1.Studi Market, Market media is the most decisive to determine whether there is still room for a business sign or not. If the market wants to enter has been too saturated then you should not have to choose. Better to choose a market that still provides a roomy space with the power of competition which is not so strict.For that, we can carry out such a survey in order to know and understand people's consumption patterns. know the market segments that we target are middle-class people down or up.
2.Studi Supplier, Analysis also how we have with our suppliers in order to meet the needs of our business. We can determine that the system will be implemented in cooperation with the supplier. By doing so, we also learn what strategies should be used to enter the market earlier.
3.Studi
Consumer Studies to understand the consumer is to know the character of
our consumers relating to its financial capacity and its background. This is done so that the business will be run unacceptable and will not be considered strange by consumers. With the feasibility study that includes study the behavior of
consumers, we can adjust the character with the character of our
consumer products.
4.Studi
competitors, we certainly need to know the character of competitors is
something that must be done when it wants to start a business. With
know our competitors and how their strategies we can implement a
strategy that does not need to be in contact with the strategy which is
owned by our competitor. One way is by applying market segmentation untapped by competitors.We do not need to get rid of our competitors. But we can find a gap from what they offer that characterizes us. Then adjust with our products and our products ultimately be the choice of consumers.
5.Studi
Product Substitution, when to start a business, remember also to
conduct the feasibility study in the field of substitute products or
substitute products. What are the benefits? It is important to determine how strong bargaining power of the product we have. More and more substitutes than what we are selling then of course we are getting weak bargaining power.
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